In February 1968, the Beatles traveled to Rishikesh, in northern India, to attend an advanced Transcendental Meditation training session at the ashram of Maharishi Mahesh Yogi. Amid widespread media attention, their visit was one of the band’s most productive periods. Led by George Harrison’s commitment, the Beatles’ interest in the Maharishi changed Western attitudes about Indian spirituality and encouraged the study of Transcendental Meditation.
Shortly after being publicized as “The Beatles’ Guru”, the Maharishi decided to retire and travel to the regions of the western world where he would conduct lectures.
In 1971, Hoberg’s was purchased by the Maharishi Mahesh Yogi. He chose the resort as a place where he could foster a serene lifestyle for his guests, which included small cottages for living quarters and vegetarian meals taken outdoors in a communal setting.
The resort became a private retreat for the Transcendental Meditation movement in the United States. The Resort was closed to the public and the property became known as the Center for the Science of Creative Intelligence, a place for the practice of meditation.